Pacific Art Collective - Cultural Xposure Through Unity of Art

SJMA
Weds, March 9, 2005
SJMA AND PACIFIC ART COLLECTIVE REACH OUT TO YOUNG ADULTS VIA CULTURAL XPOSURE

Contact: Doniece Sandoval (408) 271-6880

San Jose, Calif. -- On Friday, April 22, 2005, the San Jose Museum of Art (SJMA) together with Pacific Art Collective (PAC) will launch a new program called Cultural Xposure designed to reach the 21+ crowd and connect them to the arts and the Museum.

As museums across the country grapple with the challenge of engaging young professionals, the SJMA and PAC -- a non-profit arts organization dedicated to presenting live, cross-cultural performance events that create awareness for art districts, artists and venues -- have created Cultural Xposure to meet that challenge. This unique collaboration provides SJMA with an ideal opportunity to cultivate more meaningful dialog with younger lovers of art as well as the art collectors of tomorrow.

Cultural Xposure consists of an appetizing cornucopia of on-the-spot painting from exciting local artists with backbeats and verse by hot DJs plus live music, dance, slam-style poetry and more - tapping into the growing trend among hipsters to bring out the "art" in partying. Cultural Xposure will take place at the Museum from 7pm to 11pm. Tickets are $10 for the general public; $5 for SJMA members. For more information, contact Marilyn Cahill at 408.291.5372.

About SJMA SJMA is the leading institution dedicated to visual culture in Silicon Valley. It is a community anchor, ensuring artistic excellence and access for an extraordinarily diverse populace. It is a contemporary art center whose acclaimed exhibitions have ranged across modern masterworks to the newest frontiers of art. It is a cultural crossroads, more than doubling its attendance since instituting a free admission policy. It is the largest visual arts education provider in Santa Clara County. It is a source of inspiration, contemplation, and delight for a fast-moving community. It is a Museum of the future.